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From concept to carriage: redefining the rail experience
Project Details
Working with LNER from the ground up, Softwire — under our design guidance and leadership — helped create the rail operator’s first fully integrated travel app. Built from scratch, it brought together booking, live journey updates and loyalty rewards in a clear, intuitive experience that redefined digital rail travel.
App Store Rating
4.9*
The Results
Crowned 'App of the Year' at the UK Business Tech Awards 2022, the LNER app became a benchmark for customer-centred design — simplifying journeys, strengthening loyalty, and setting a new digital standard for UK rail operators. With a 4.9-star rating and strong user sentiment, it’s regarded as best-in-class among UK rail operator apps.
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