About
Designing Bauer’s first premium radio subscription experience
Project Details
In a six-week design sprint, Beyond Hippodrome, leading on design for Softwire, helped Bauer Media — home to KISS, Absolute, Magic and more — to shape its first premium audio subscription. We focused on UI and visual design, delivering a sleek prototype that supported a launch attracting more than 250,000 trial sign-ups.
Free trial to subscriber conversion rate
80%
Tobias Nielsen – Director, Bauer Media Audio
"We offer listeners a free trial of the premium service. More than 80% of those who take up the trial continue as paying subscribers, with a very low churn rate. We’re also seeing people with a premium subscription spending more than twice as long listening to our stations, compared to those without a subscription"
